As Senior Vice President of Business Development, Fred Handsman works across all stages of the digital content and media supply chain for major and independent studios, Networks, Cable Networks, and content owners around the globe, supplying strategic solutions for new and unique distribution. A seasoned leader in business development, consulting, operations and talent development for global teams, Fred has a unique combination of startup and large media company experience. Highly effective in managed services, launching new businesses, and developing and implementing content strategies, he successfully builds trusting relationships with the world’s largest multinational teams to develop market opportunities and solve partner needs. Fred’s market knowledge, along with his strength for identifying and executing strategic and tactical solutions, contribute to achieving aggressive sales goals and identifying potential opportunities to grow new revenue streams.
Prior to joining Vubiquity, Fred was SVP of Strategic Planning and Business Development for Deluxe Entertainment Services. Fred has collaborated with many of the world’s leading media and entertainment companies to develop digital media production and distribution capabilities, crafting unique service solutions that cater to custom requirements for clients and their strategic business partners. His vision and expertise consistently lower costs by consolidating workflows and shortening timelines throughout the media and entertainment supply chain.
Fred graduated with a BFA from Rochester Institute of Technology with honors, and Kenyon College in Gambier, Ohio.